We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…

Today, Fatima and I are in Ann Arbor, MI attending the Midwest Drupal Summit -- a three-day event at the University of Michigan. It's an event that…

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…

You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…

Earlier this week, we recognized World Mental Health Day. Events like this are wonderful ways to coalesce our collective attention on an issue…

Digital Echidna is looking for a new team member to work as a part of our development team to design and execute web solutions. This team member can…

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…