To Use Image Links, or Not to Use Image Links...
Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and…
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Finalize Your Holiday Performance Marketing Strategy With Northern Commerce
Get Cyber Week Ready With Northern. In order To prepare your organization to maximize returns this holiday season, your strategic planning needs to…
Is a Video Worth a Thousand Words?
As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…
Anti-Social? Your Actions May Say You Are
You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…
Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business
Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
A Not-By-The-Book Guide to Copywriting and Editing
I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
A Common Sense Approach to GDPR Prep
“What are all these GDPR emails filling up your inbox?” -- The Guardian. “GDPR. What It Is and How Might it Affect You?” -- The Wall Street Journal.…
Welcome to the Hallway Track, A New Approach to Conferences
I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
Could Foursquare Be the Next Twitter?
If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…