The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…

Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called "Hockey Night with Echidna" and we…

I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…

Inspired by several other local businesses and organizations, we have committed to the 2019 United Way Tampon Tuesday campaign. This means, over the…

I recently read an article on Mashable.com talking about “Stylebot”. Stylebot is an extension of Google’s browser, Chrome, and allows you to access…

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…

Bullying is a major problem in our schools, workplaces, homes, and over the Internet. Over the next 14 months, Digital Echidna is supporting a series…

Technology has changed how we interact with the online world, and many segments have seen a revamp or shift in how we do things. Some notable mentions…