An Honest Way to Prevent a 'Panda' Attack
I love this line from the Wikipedia entry on the Giant Panda, "Though the panda is often assumed to be docile, it has been known to attack humans…
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How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming
It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…
Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning
Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…
Is Google Grants for you?
If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…
Accessibility Matters - iAid Update
Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
Get Ready to Ride the Google Wave!
Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…