There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more…

Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…

An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…

Local businesses give a community its flavour. When you personally know the people behind the business or are buying local products and services, you…

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…