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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Golfer Shows Bad Form in Swinging at Trolls

It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's what you have…
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2013 – Communications Breakdowns

Last week, we kicked off our 2013 recap with an article titled, " 2013 – The Year We Learned How to Connect," which looked at three key trends in…
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Critical Thinking: The value of Honesty

I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
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Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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Finally somes new shoes...

According to the old proverb, the shoemakers children always go without shoes. Seems the same also goes for the web development company trying to…
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Why Do Consumers Take To Social Media to Voice Their Problems?

If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its…
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The Give and Take of Accessibility

Did you know that not all guidelines of the Web Content Accessibility Guidelines (WCAG) 2.0 are required under the Accessibility for Ontarians with…
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You Can Hit a Home Run Even with Your Most Venomous Critic

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…
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Take a Look in the Mirror ...

Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…
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Picture This: The Nine Corporate Photos You Must Never, Ever, Take Again

Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…
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