Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…

A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…

Over the past two weeks our team at Echidna has attended and been recognized at two (exciting and fun!) local events – The 60-Second Pitch Awards…

A recent article posted on StumbleUpon.com – gives 4 tips on “How to Market Really Boring Products” by James Adams. To me, this article was of great…

The impending arrival of a key deadline for Ontario's Accessible Employment Standard offers us a perfect opportunity to remember that if we want to…

OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…