Let’s Talk About an Ongoing Commitment to Mental Health, Wellness
Today is Bell Let’s Talk Day, an annual event designed to raise funds for mental health initiatives. But more important than the funds raised is the…
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Let’s Talk About How Two Steps Can Start Positive Momentum
Today, we’re inviting you to not only put your best foot forward in supporting mental health initiatives, but also to take that next step and continue…
Putting Our Best Foot Forward Against Bullying on For Me Day
Bullying is a major problem in our schools, workplaces, homes, and over the Internet. Over the next 14 months, Digital Echidna is supporting a series…
Guerrilla Marketing Campaign
The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…
Don't Let Coke's Experience Hijack Your Campaign Efforts
Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…
Creating a QR Code Campaign
QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
Creating a Successful AdWords Campaign
As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
Cineplex, Multi-Channel Media Campaign
Northern relaunched Cineplex's brand campaign, including a multi-channel, multi-funnel media campaign with over 250 assets in English and French that focused on driving awareness and increasing theatre visits.
Reimer's Campaign a Net Gain for Social Networks
I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…