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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

The Importance of Applying Accessibility

I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…
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Echidna Blog

The People in Your UX Neighbourhood

People of a certain vintage will remember the old Sesame Street song, “ The People in Your Neighbourhood.” Good ol’ Bob would sing about the helpful…
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Echidna Blog

Artistic Lessons Apply No Matter What the Audience, Organization

Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…
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Echidna Blog

To Successfully Create Content You Need to be a 'People' Person

It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…
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Echidna Blog

Celebrating Past, Present, Future – and People

On Sunday night, we brought in the sandwich boards and closed the Digital Echidna door. London's second combined Culture Days/Doors Open event came to…
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Echidna Blog

More Messaging Lessons from the Fringes

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
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Echidna Blog

Teaching People that it Should be Hard to Make Life Inaccessible

"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…
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Echidna Blog

People Don't Like Change, but What Else is New?

Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…
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Echidna Blog

Messaging Lessons from the Fringes

Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
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Echidna Blog

Three Things You Can Do In The Name of 2019 IDPWD

Today is International Day of People with Disabilities -- and to quote one-hit wonder band Europe, it’s the Final Countdown to another accessible…
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