Subtle Exposure: Making Accessibility Mainstream
Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…
International Day of Persons with Disabilities
Today is the International Day of Persons with Disabilities. Canada has made strong efforts to be a leader in this field, hearkening back to 1989 when…
Accessibility Matters - Empathy from Exposure
To know the right solution, you have to know the 'right' people, which makes exposure to those who people who benefit from accessible design integral…
Recognizing the Life We Want on the International Day of Persons with Disabilities
Tomorrow's arrival of the International Day of Persons with Disabilities marks an ideal time for all of us to focus on celebrating our diversity…
Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
Voices Carry - How Personal Should Your Business Get?
Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get…
The Power of Personalization
The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…
How To Proceed Without In-Person Discovery
What a difference a month, or so, makes right? The old adage states that necessity is the mother of invention -- and travel restrictions and physical…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…