Comprehensive Analytics Audits: Build on Trusted Data
When data isn't telling the full story, it’s time for an audit. Our Analytics Audits offer a thorough review of your data collection, analysis, and reporting practices to uncover gaps, improve accuracy, and strengthen decision-making. The result? Analytics platforms that work harder—and smarter—for your business.
Leading Agency Partners in Analytics Solutions
Connect with Our Analytics Experts to Optimize Your Data Strategy
Let’s work together to optimize your analytics systems and gain actionable insights that will help your business thrive.
- Speak with an analytics expert who specializes in tailored solutions across industries and organizational sizes.
- Discuss strategic goals and explore how audits can improve efficiency, enable better decisions, and deliver measurable impact.
- Review case studies to learn how we’ve helped organizations optimize analytics systems and increase ROI.
- Get pricing details on end-to-end audit services—from consultation through delivery of actionable insights.
In-Depth Analytics Audits
At Northern, we help organizations turn data into a strategic asset. Whether using Google Analytics, Adobe Analytics, or another platform, our audits assess effectiveness and accuracy from top to bottom. From reviewing data layers to refining tracking methods, we ensure systems are working as intended.
- Platform Audits & Strategy Recommendations
- Data Layer Review & Optimization
- Event Tracking Accuracy
- Reporting Setup & Customization
Optimizing Your Analytics Infrastructure
If current systems aren’t producing the insights needed, we provide tailored solutions to refine analytics infrastructure. Our approach ensures reliable data flow, meaningful analysis, and clarity across digital touchpoints.
- Technical Audit & Optimization Roadmap
- Analytics Platform Migration & Integration
- Custom Reporting Development
- Training & Ongoing Support
Chat with one of our Analytics Experts
Speak directly with one of our experts who specializes in analytics audit solutions.
Advanced Analytics for Confident Decision-Making
With a deep understanding of analytics platforms and business needs, our team can take your strategy to the next level. From diagnosing issues in your data flow to implementing actionable reporting, we ensure you’re empowered to make informed decisions that drive growth.
- Data Governance & Compliance
- Advanced Reporting & Dashboards
- Cross-Platform Integration
- Behavioural & Predictive Analytics
See related Analytics case studies
A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, their data layer was outdated, Adobe’s legacy tracking library was still in use, and each new website required manual setup. With the stakes growing—including a major Super Bowl campaign on the horizon—the company needed analytics they could trust, scale, and activate.
- 1.3M unique visitors and 1.5M visits across core properties
- 35M+ hits and 15M+ unique visitors on a leading consumer health brand site over 12 months
- 2.6M hits on a campaign site during week of Super Bowl ad launch
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup leading to inconsistent tagging and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
- 200+ tags reviewed, cleaned, and restructured
- 60+ legacy issues resolved including broken tracking and outdated logic
- 53-point audit of Tealium iQ and event tracking