CDP Strategy: Turn Customer Data into Competitive Advantage
Disconnected customer data leads to missed opportunities. Our CDP Strategy services help unify data across every channel—enabling marketing teams to deliver consistent, personalized experiences that build loyalty and drive results.
Leading Agency Partners in Popular CDP Platforms
Connect with Our CDP Strategy Experts and Create a Competitive Edge with Unified Customer Data
Work with us to define, implement, and optimize your CDP strategy, ensuring you can effectively manage and activate customer data across all channels.
- Speak with an expert who specializes in building scalable CDP solutions for organizations of all sizes.
- Discuss customer data needs and explore how our strategy services help centralize, activate, and govern your data effectively.
- Review case studies to see how we’ve helped businesses strengthen customer experiences through unified data.
- Get pricing details for CDP strategy services—from consultation through to implementation and ongoing support.
In-Depth CDP Strategy Assessments
We start with a full review of your customer data architecture to identify gaps, inefficiencies, and untapped opportunities. Then, we work with you to develop a tailored CDP strategy that aligns with privacy standards and delivers business-ready insights.
- Customer Data Architecture Review
- Data Collection & Integration Strategy
- Platform Selection & Optimization
- Compliance & Privacy Considerations (GDPR, CCPA, PIPEDA, etc.)
Optimizing CDP Platforms for Actionable Insights
Once the foundation is set, we help fine-tune CDP platforms to enable better data flow, real-time activation, and cross-channel consistency. Our team ensures the system supports strategic goals and delivers results.
- Platform Implementation & Integration
- Customization & Streamlined Data Flows
- Cross-Channel Activation & Campaign Readiness
- Ongoing Support & Training
Chat with one of our CDP Experts
Speak directly with one of our experts who specializes in delivering CDP solutions.
Powerful CDP Solutions for Personalized Customer Experiences
Going beyond data centralization, we help turn unified customer profiles into actionable segments and predictive models. Our advanced CDP strategies are built for scale, performance, and real-world impact.
- Advanced Analytics & Customer Segmentation
- Real-Time Data Activation Across Touchpoints
- Predictive Analytics & Personalization
- Performance Tracking & Continuous Optimization
See related CDP case studies
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup leading to inconsistent tagging and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
- 200+ tags reviewed, cleaned, and restructured
- 60+ legacy issues resolved including broken tracking and outdated logic
- 53-point audit of Tealium iQ and event tracking
A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, their data layer was outdated, Adobe’s legacy tracking library was still in use, and each new website required manual setup. With the stakes growing—including a major Super Bowl campaign on the horizon—the company needed analytics they could trust, scale, and activate.
- 1.3M unique visitors and 1.5M visits across core properties
- 35M+ hits and 15M+ unique visitors on a leading consumer health brand site over 12 months
- 2.6M hits on a campaign site during week of Super Bowl ad launch