Adobe Experience Cloud
Northern helps businesses track, analyze, and personalize digital experiences across the Adobe ecosystem. From analytics and testing to tag management and unified customer profiles, our team supports every stage of Adobe Experience Cloud implementation. We help organizations build connected journeys, streamline reporting, and turn data into action your business can actually take.
“Before working with Northern, we weren’t fully leveraging Adobe Analytics. Their team helped restructure our tagging, refine our reporting, and connect behavioural segments to tools like Target and AEP. Now we’re seeing clear, actionable insights that support our member experience and marketing strategy.”
— Senior Digital Analyst, National Health & Wellness Organization
Speak with an Adobe Stack Expert
- Speak directly with a subject matter expert who specializes in Adobe Analytics, Launch, Target, and Experience Platform (AEP).
- Discuss how Northern can support a full Adobe Experience Cloud strategy—from audience segmentation and testing to cross-channel analytics and AI-powered profile enrichment. We ensure clean, compliant data and measurable results.
Why Adobe?
Adobe Experience Cloud offers a comprehensive set of tools to power modern customer experiences. It enables businesses to collect, analyze, and act on data in real time across digital touchpoints using privacy-first infrastructure and AI-driven intelligence.
Northern helps organizations maximize value from the Adobe stack by improving implementation, streamlining workflows, and ensuring tight integrations across:
- Adobe Analytics for cross-platform tracking, segmentation, and deep performance insights
- Adobe Launch for scalable tag deployment, extension management, and data governance
- Adobe Target for A/B testing, multivariate experiments, and real-time personalization
- Adobe Experience Platform (AEP) for unified profiles, audience activation, and AI-powered decisioning
- Customer Journey Analytics (CJA) for advanced reporting across web, app, CRM, and offline data
From strategy to execution, we build solutions that improve agility, accuracy, and impact while keeping Adobe tools working in harmony.
Services We Offer
Adobe Analytics Implementation & Reporting
We configure report suites, map variables, and deploy tags to ensure reliable and privacy-compliant tracking. We also build Analysis Workspace dashboards tailored to team-specific metrics.
Adobe Launch Tag Management
Our team handles container setup, rule creation, extension configuration, and QA for efficient tag management. This includes data layer design, consent compliance, and governance frameworks.
Adobe Target Experimentation & Personalization
We develop testing roadmaps, launch A/B and multivariate tests, and configure personalized experiences using real-time segments. Target is integrated with Analytics, AEP, and other platforms.
Adobe Experience Platform (AEP) Implementation
We build unified data models, define schemas, map identities, and support activation through Real-Time CDP. This includes connecting first- and third-party data sources and AI services.
Customer Journey Analytics (CJA) Setup
We connect datasets, configure views, and create multi-touch attribution and funnel reports. This helps teams understand cross-channel behaviour in one place.
Data Governance & Compliance Reviews
We audit Adobe implementations to validate consent handling, data accuracy, and policy alignment. Includes documentation, tag audits, and long-term governance planning.
See a related Adobe Experience Cloud case study
A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, their data layer was outdated, Adobe’s legacy tracking library was still in use, and each new website required manual setup. With the stakes growing—including a major Super Bowl campaign on the horizon—the company needed analytics they could trust, scale, and activate.
- 1.3M unique visitors and 1.5M visits across core properties
- 35M+ hits and 15M+ unique visitors on a leading consumer health brand site over 12 months
- 2.6M hits on a campaign site during week of Super Bowl ad launch