Sentinel Insights: Data Quality & Monitoring Services
Northern helps businesses maintain accurate, trustworthy analytics by integrating Sentinel Insights into their data workflows. With real-time alerting, tag monitoring, and detailed diagnostics, Sentinel helps teams stay ahead of data quality issues before they impact reporting or decision-making.
“Sentinel Insights caught a major analytics issue that would have gone unnoticed for weeks. Northern’s team helped us respond quickly, fix the tagging problem, and restore clean data before our next campaign launch.”
— Director of Digital Analytics, National Healthcare Brand
Speak with a Data Integrity Expert
- Talk to a specialist who understands the critical link between data quality, business performance, and customer experience
- Learn how Sentinel Insights helps organizations prevent broken tags, identify misfires, and maintain clean, compliant data across platforms
Why Sentinel Insights?
Sentinel Insights is a real-time data quality monitoring platform designed to validate, monitor, and audit your analytics tags and MarTech stack. It continuously checks for missing, misfiring, or non-compliant tags across environments, helping teams maintain trust in their reporting and marketing data.
Northern partners with Sentinel Insights to deliver advanced monitoring solutions that complement your existing analytics tools like GA4, Adobe Analytics, Tealium, or GTM. By catching issues early and offering clear diagnostics, we help teams reduce data loss, avoid compliance risks, and make decisions with confidence.
Services We Offer
Sentinel Setup & Configuration
We handle the full Sentinel Insights setup process, including account configuration, domain integration, and tag mapping. Our team ensures a seamless deployment tailored to your tagging structure and analytics platforms.
Tag Monitoring & Diagnostics
We configure Sentinel to track key tag behaviours across Adobe Launch, GTM, Tealium iQ, and other platforms. This includes setting up alert thresholds and creating rules for detecting data layer changes or consent mismatches.
Real-Time Alerting & Reporting
Sentinel delivers real-time alerts when critical tags break or behave unexpectedly. We configure dashboards and email reports to keep your analytics, dev, and compliance teams informed without the noise.
Ongoing QA & Governance Support
Our team works alongside yours to ensure Sentinel evolves with your stack. We review error logs, investigate root causes, and document fixes—providing long-term support as your site, app, and data collection evolve.
Compliance & Consent Monitoring
We help ensure tags align with user consent preferences and regulatory requirements such as GDPR, CCPA, and PIPEDA. Sentinel identifies tags that fire without consent, helping reduce privacy risk and audit exposure.