Google Marketing & Analytics
Northern helps organizations modernize their data strategy, improve performance measurement, and streamline marketing operations across the Google ecosystem. Whether implementing GA4, configuring tags in GTM, building intuitive dashboards in Looker Studio, or analyzing large-scale data in BigQuery, our team supports every stage of your Google Marketing Platform setup.
“Partnering with Northern helped us finally make sense of our analytics. Their team cleaned up our tracking, improved our reporting, and gave us the confidence to make data-backed decisions. It’s been a huge improvement, and we’re excited to keep working with them.”
— Digital Marketing Lead, Fortune 500 Pharmaceutical Company
Speak with a Google Stack Expert
- Speak directly with a subject matter expert who specializes in Google Analytics 4, Tag Manager, Looker Studio, and BigQuery implementations across industries.
- Discuss how our integrated Google Marketing Platform solutions can help improve data quality, reduce reporting friction, and uncover smarter insights—powered by AI-assisted analysis, scalable dashboards, and clean tagging architecture.
Why Google?
The Google Marketing Platform is a flexible and privacy-conscious ecosystem built to support modern digital measurement, audience activation, and real-time reporting. With tools like GA4, GTM, Looker Studio, and BigQuery, it enables businesses to track customer behaviour across platforms, analyze performance with AI-powered insights, and build dashboards that inform smarter decisions.
Northern helps businesses implement, integrate, and optimize Google tools as part of a cohesive marketing and analytics stack. Whether you're starting fresh or refining an existing setup, we ensure the strategy and architecture are built for scale, speed, and clarity. We help clients get more from:
- Google Analytics 4 (GA4) for cross-platform tracking, audience insights, and AI-powered analysis
- Google Tag Manager (GTM) for scalable tag deployment and simplified governance
- Looker Studio for real-time, shareable dashboards that connect to multiple data sources
- BigQuery for large-scale data analysis and advanced modeling, including predictive analytics using SQL and AI/ML
Whether you're starting fresh or refining your existing stack, we support strategy, implementation, and optimization with a focus on clean data and measurable outcomes.
Services We Offer
GA4 Implementation & OptimizationWe handle everything from initial planning and tagging configuration to privacy setup and KPI alignment. Includes event tracking, data stream setup, and GA4 training.
Tag Management with GTM
Our team configures and audits Google Tag Manager containers, sets up triggers and variables, and connects tags to tools like GA4, Meta, LinkedIn, and others to reduce reliance on developers.
Looker Studio Reporting
We build beautiful dashboards in Looker Studio using GA4, BigQuery, and other connectors to visualize key metrics for marketing, product, and executive teams. Fully branded, real-time, simple to understand, and easy to share.
BigQuery Data Analysis
We connect GA4 to BigQuery to access raw event data, support custom funnel analysis, and enable predictive modelling. Our team helps create automated reports, anomaly detection models, and audience enrichment strategies that scale with business needs.
Privacy, Consent, & Compliance
We ensure all tools are configured to respect GDPR, CCPA, and PIPEDA regulations. This includes consent mode support, tagging audits, and server-side tagging strategies using GTM.