AI & Your Content Strategy: Harnessing the Power Without Losing Your Edge

AI & Your Content Strategy: Harnessing the Power Without Losing Your Edge

These days, there’s growing friction among marketers over whether — and how — to use AI in their content and creative workflows. For some, it's a welcome new frontier for efficiency and scale. For others, it raises real concerns about authenticity, bias, and control. The reality is somewhere in the middle: AI is a useful partner when you use it with the right guardrails.

In AI & Your Content Strategy, Northern’s experts explain how to use AI tools and technology responsibly as a creative partner that amplifies strategy and imagination instead of replacing human judgement. Hear from Victor Harris (Senior Director, Growth), Kristen Major (Digital Marketing Team Lead), Jay Ménard (Director, User Experience & Content Strategy), and James Blackburn (Associate Director, UI & Product Design) as they explain how AI is transforming content, SEO, and design across the enterprise.

We’ll be sharing our strategies on how teams can balance the demand for innovation with the demand for integrity, including how Northern builds governance into every workflow, from using sub-agents to fact-check output, to ensuring AI-assisted content meets Google’s E-E-A-T standards. 

What you’ll learn:

• Responsible AI Integration: Strategies to integrate generative AI frameworks that empower fast-paced content creation without sacrificing governance, accuracy, or brand integrity.
• AI & SEO: Why and how Google assesses AI-assisted content, and why authenticity, experience, and expertise remain the most important factors.
• Creative Collaboration: How design teams are using AI as a visual collaborator, to ideate with more imagination, expand aesthetics and scale production.
• Content Governance & Data Integrity: Strategies to help safeguard your proprietary data when safely using AI tools to summarize research, organize assets, and streamline workflows.

Join us to get on the right track to success with a set framework and accountability for responsible results. 

We hope you leave the session with an understanding of how marketers and creators can increase productivity, streamline ideation and accelerate delivery, without losing the human voice at the centre of authentic storytelling.

Looking to implement smarter AI strategies in your marketing initiatives?

Connect with our team to discuss how AI can strengthen your content strategy, streamline production, and support data-driven decision-making.