What a Smart CDP Strategy Looks Like in 2025

What a Smart CDP Strategy Looks Like in 2025

Customer Data Platforms aren’t just another tool in the stack. When implemented strategically, they can drive real personalization, operational efficiency, and measurable impact across the entire business.

Watch the replay of our recent webinar featuring Scotty Hagen, VP of Data & Analytics at Northern, and Ben Thompson, Director of Business Intelligence & Analytics at Omaha Steaks, as they unpack what a successful CDP strategy really looks like in today’s evolving landscape.

You’ll learn:

• What to look for when evaluating CDP platforms
• How to avoid the most common implementation pitfalls
• The differences between CDPs, CRMs, and other systems
• Real-world use cases and practical examples from brands like Omaha Steaks and Bluestem
• How marketing, IT, and data teams can work together to unlock value

Whether you’re still exploring your options or already deep into implementation, this session will help you rethink your strategy, align teams, and maximize the value of your customer data.

Watch now and take the next step in your CDP journey.

If you're exploring what a smarter CDP strategy could look like for your business, we're here to help.

Connect with our team to talk about data readiness, platform selection, or how to get more value from your existing CDP investment.