Case Studies

Quarks asked Northern to double their email list. Northern delivered exactly that, then rebuilt the full Klaviyo program: lifecycle flows, segmentation, and an SMS channel activated from scratch, growing attributed revenue 535% and lifting email and SMS to 15% of online revenue.

Northern uses Semrush to build unified SEO + GEO strategies for the AI search era, helping brands track and grow their visibility across both traditional search and generative AI platforms like ChatGPT, Google AI Overviews, and Gemini.

After a major retailer's merger left its analytics in disarray, Northern rebuilt the data layer mid-flight, auditing the Tealium stack, cleaning up broken tags and event tracking, and delivering a functional CDP framework that restored confidence in the client's data.

Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.

Northern integrated a federated search across the City of Surrey’s many web properties, making it easier for residents to find essential information about city services.

Northern redesigned Wharton Executive Education's website to remove data management and user experience barriers, integrating WordPress with their registration system and Salesforce to eliminate manual data entry and turn the site into a powerful recruitment tool for identifying qualified leads.