Need to Know
- Canada Lands Company’s (CLC) website didn’t reflect its iconic attractions.
- UX research and testing helped identify the missing elements to bring CLC’s website back in alignment.
- Northern built CLC’s new website on the Drupal CMS framework, making it easier to manage.
Canada Lands Company (CLC) is a self-financing, federal Crown corporation specializing in real estate, development, and attractions management. For more than 25 years, CLC has developed some of the most sought-after communities in Canada while serving as the innovative steward of some of the country’s most iconic attractions: the CN Tower and Downsview Park in Toronto, and the Montréal Science and the Old Port of Montréal.
CLC’s legacy website didn’t reflect its story, what it does, or how it makes a difference in the communities it serves. The new website needed updated content to leverage user-experience design and visual storytelling and to compete with direct and indirect competitors.
Northern redesigned CLC’s website, making it fully accessible and mobile-first, incorporating innovation and interactivity with a modern digital experience to engage its users.
Northern conducted several user experience engagements, including concept validation testing, first-click image testing, stakeholder interviews, surveys, and moderated user testing.
The redeveloped website is built on user feedback and needs to ensure ease of use, improved findability of content, and intuitiveness of the site. An interactive map using embedded Google Maps with custom point markers and links to property websites helps ensure users can access CLC’s related properties.
The new multilingual Drupal digital experience is a compelling and accurate reflection of the projects and initiatives CLC does in the community, providing increased awareness and alignment to its brand.