After exponential growth in 2020, Canada Pooch continued its momentum in 2021, driving acquisition and brand awareness. Partnering with Northern for a third year to manage their increasing digital media investment, the team strategically planned budgets to take advantage of high seasonal periods. Northern helped diversify Canada Pooch’s media mix to new channels and implemented additional creative formats to help propel growth across all markets. The results led to a 57% growth in top-line revenue in 2021, bolstered by the most successful Black Friday and Cyber Monday in brand history.
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300 Wellington St, Unit 200, London, ON N6B 2L5
1 King St W Suite 4800 - 47, Toronto, ON M5H 1A1
