Since 2014, Pulp & Press has been on a mission to make health convenient, accessible, and delicious for everyone. The brand offers raw cold-pressed juices, vegan probiotics, cold blended smoothies, superfood elixirs, and 1-7 day juice cleanses.
Pulp & Press partnered with Northern Commerce to improve its email marketing program by delivering personalized, conversion-focused emails that resonate with subscribers at each point in their purchase journey. As a Klaviyo Gold Master Partner, Northern successfully developed and implemented an email strategy that nurtured subscribers into paying customers.
As the organization grew, Pulp & Press needed scalable marketing solutions to meet the needs of its consumers. Email marketing was siloed from other marketing channels, preventing the organization from delivering an individualized, omnichannel experience to its consumers and ultimately preventing Pulp & Press from achieving more significant growth.
With the rapid growth, stagnant shopper engagement, and a lack of revenue from the existing email marketing program—there was an apparent disconnect between the brand’s current email efforts and messaging that resonated with subscribers.
Northern identified opportunities to increase conversions while developing a comprehensive email marketing strategy. Using a data-driven approach, Northern leveraged advanced features within Klaviyo to deliver highly personalized email campaigns and automated workflows using behavioural segmentation to turn clicks into conversions.
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300 Wellington St, Unit 200, London, ON N6B 2L5
1 King St W Suite 4800 - 47, Toronto, ON M5H 1A1
