The Client

Currently distributed in over 30 countries, Stormtech is an international performance apparel brand specializing in waterproof, breathable, moisture-wicking apparel and accessories for all types of outdoor adventurers. From a small business venture founded in 1977, Stormtech has grown to become one of the largest privately owned and operated international Promotional Product Companies.

Strategy

Northern Commerce identified several fundamental strategic shifts and improvements to help dramatically improve the effectiveness of Stormtech’s Facebook & Google Advertising investment.