Tentree is a sustainable clothing company committed to planting 10 trees for every item purchased. Aiming to become the most environmentally conscious brand in the world, tentree relied on Northern’s expertise to deliver a uniquely optimized campaign that would stand out from the competition.
The objective of the performance branding campaign was to understand if mobile-optimized creative assets could boost brand awareness and drive purchases. The team at Northern created mobile-first video and photo ads featuring strong brand visuals. The ads were then targeted to adults in North America aged 18-45 and to people with an interest in sustainability, nature, travel, and environmentalism.
Northern worked with Facebook to set up a performance branding study revealing impactful results, including:
- 1.39X lift in purchases
- 30% lift in unaided brand awareness
- 47% lift in standard ad recall
- 28% lift in brand familiarity
- More than 50 million people reached