The University of British Columbia, Faculty of Medicine, Division of Continuing Professional Development (UBC CPD) offers courses, programs, resources, and support for over 50,000 healthcare professionals, helping it optimize its clinical practices and improve its patient care.
UBC CPD partnered with Northern to rebuild its website, creating a more personalized digital experience better tailored to its learner’s preferences while keeping it compliant, intuitive, and scalable. And staff can now more effectively manage it.
Over 50,000 healthcare professionals regularly rely on UBC CPD's website to update their professional development. However, UBC CPD's legacy content management system (CMS) lacked the latest toolset necessary to keep up with learner's growing expectations.
UBC CPD faced several challenges as its CMS reached end-of-life. A rebuild involved complex integrations between the new CMS, its existing eLearning platform and training management system - all necessary to provide a fluid and intuitive experience for its learners.
Northern conducted research to learn where UBC CPD’s needs were most significant and to validate and prioritize the rollout of new features and integrations, focusing on the most impactful changes. We looked for win-win opportunities where features would enhance the learning experience and improve the staff’s ability to manage their website.
Our research recognized that the UBC CPD staff preferred to maintain Drupal as their CMS. And the latest version of Drupal came with most of the features staff needed, right out of the box. We’re confident that Drupal’s continuous innovation model and contributions from its open-source community worldwide will ensure that UBC CPD will keep abreast with the latest technical innovations.
While Northern continues to work with UBC CPD to release new features and functionality, the immediate results are impressive.
Northern designed the new website to be GDPR (General Data Protection Regulation) compliant. The new features from the Drupal upgrade allow for an improved user experience for healthcare professionals and administrators. The enhanced analytics tracking equips the staff with ongoing insights and helps guide new personalization features.
The new CMS equips UBC CPD’s 35 content editors and over 600 external contributors with varied user roles and permissions to manage workflows and collaborate better. The creation of component-based content types allows complete flexibility for editors to manage content across UBC CPD’s website.
An essential goal for UBC was to ensure a user-friendly and efficient course registration for its learners. Internal staff can now easily administer and process registrants, develop new courses and manage learner information. Its eLearning platform and training management system are integrated with its new CMS, acting like one system. New and returning learners can discover new learning opportunities within the fully searchable listing of UBC CPD’s courses, programs, resources, and support. And UBC CPD can keep learners up-to-date via its Salesforce CRM.
Healthcare professionals can now register and complete courses without ever leaving the UBC CPD web experience. Integration of the website CMS with its existing eLearning platform and training management system and single-sign-on access across platforms makes it feel like one cohesive system for learners and administrators. And data is shared across systems and with some external systems, such as its Salesforce CRM.
Northern continues working with UBC CPD to monitor its digital platform, and the analytics from the CMS helps to prioritize and guide enhancements.
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