Boost Your Black Friday & Cyber Monday Success: Everything Retailers Need to Know
As the consumer landscape continues to evolve, understanding how to break through and drive sales is crucial during the competitive holiday season.
Find out how to prepare your business to maximize your Black Friday and Cyber Monday success with the resources on this page, compiled by our team of in-house experts.
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Featured Case Studies
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
- 52% Increase In Shopify YoY revenue (November)
- 4.29x Increase Return On Ad Spend for Google Ads
- 4.54% Increase in Facebook ads revenue
Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.
- Five email automation workflows migrated to Klaviyo.
- SMS shortcode successfully integrated.
- Scaled account to full send volume in 2 weeks.
Working with Northern, GP Bikes experienced exponential growth in digital revenue. The combination of upgrading to Adobe Commerce, enhancing its online supply of aftermarket parts, improving its digital advertising performance, and enhancing its SEO resulted in continuous and robust growth, including substantial off-season revenue gains.
- 551% Growth in eCommerce revenue
- 287% Growth in off-season revenue
- 1000%+ return on advertising spend
- Custom fitment system and integration with POS and 15+ vendor product feeds
Let us help you equip your business for BFCM success
Want more guidance? Reach out to us for expert help