For Immediate Release:

LONDON, ON – November 27, 2018 — Northern Commerce is pleased to announce its charitable partnership with London Humane Society. As part of their Northern Cares initiative, Northern Commerce has committed $150,000 towards a re-brand and digital overhaul for this organization.

Northern Commerce and London Humane Society revealed the non-profit’s new name as Humane Society London & Middlesex (HSLM). The rebranding includes a comprehensive redesign of HSLM’s logo, brand identity, website, and marketing assets.

“Our rebrand and new website are the first of many exciting things Humane Society London & Middlesex has in the pipeline,” says Steve Ryall, HSLM Executive Director. “We’re grateful to the Northern Commerce team for giving us access to the resources we need to expand our presence both online and within the community.”

Humane Society London & Middlesex is a non-profit, charitable organization that receives no government funding. The organization provides loving care and shelter to 2,000 surrendered, neglected, and mistreated pets each year.

“We are excited to publicly announce our partnership with Humane Society London & Middlesex,” says Michael DeLorenzi, Northern Commerce President & CEO. “A strong digital presence can be incredibly transformative for an organization—we are thrilled to donate our services to help HSLM in this way.”

Humane Society London & Middlesex’s new logo brings a sharp new visual identity to the organization. The new branding and website can be seen here:


Nicole Potter
Marketing Manager, Northern Commerce

Steve Ryall
Executive Director, Humane Society London & Middlesex

About Northern Commerce

Headquartered in London, Ontario, Northern Commerce is Canada’s fastest growing full-service digital agency with a proven track record of success in omnichannel Commerce solutions. Building end-to-end eCommerce solutions and creating immersive marketing campaigns, Northern Commerce takes a data-driven approach that drives conversions from omnichannel consumers. Northern Commerce’s implementations have processed billions in revenue and are used by hundreds of thousands of people every day through retailers, wholesalers, and service providers.

For more information on Northern Commerce, please visit

About Humane Society London & Middlesex

Humane Society London & Middlesex is the region’s premier animal welfare organization, serving 453,000 residents and their pets. Humane Society London & Middlesex works to educate the public, enforce animal welfare laws, advocate for animals, and provide medical care and shelter.

For more information on Humane Society London & Middlesex, please visit