At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…

Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…

Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…

It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…

You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…

Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…

Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…

COVID-19 has greatly impacted brands and retailers as brick-and-mortar has come to a halt in most industries due to lockdowns and social distancing…

Author: Beau Brewer Partner and VP, Content Supply Chain at Northern There are a few reassuring constants in the Adobe Experience Manager world. The…

In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…