Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
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Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
George Brown College, CMS Replatforming
Need to Know George Brown’s digital experience serves a broad spectrum of post-secondary education audiences. Its CMS accumulated a wealth of…
Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech
Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…
Adobe CJA Date Math: Calculate Date Time Differences In Reporting
Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…
Why You Should Opt-Out of GA4 Automigration
Need to Know Google is now automatically migrating Universal Analytics properties to GA4 for users who don’t opt out of the service but strongly…
From Leads to Conversions: Wharton’s Executive Education Website Redesign
Need to Know The Wharton School’s Executive Education website created barriers for corporate users customers trying to register teams for educational…
Scaling Content with Generative AI: The Processes That Make It Work
Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…