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From Engagement to Enrollment: Performance Strategies for Higher Ed Institutions
Every post-secondary institution has one objective in common: improving enrollment. But in a social-before-everything world, achieving this goal…
Humans only please ...
In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…
Creative Solutions for Innovation 150 Challenges
[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
Is BlackBerry Messenger a thing of the past?
The debate between Apple's iPhone and Research in Motion's BlackBerry, will be a forever lasting one (at least in this office anyways!). The reasons…
eCommerce Statistics and Consumer Trends for Black Friday 2021
Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
GA4 Webinar Recording Download
Download the recording to learn more. In this short, but high-impact webinar you will learn: What GA4 is and how it compares to Universal Analytics…
Blue Beanie Day More Relevant Today than Ever
Digital Echidna broke out the blue beanies today to show our support of the annual Blue Beanie Day event! In its 10th year, Blue Beanie Day is more…