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Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through
You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
Delivering on your Customer's Expectations? That's music to their ears
Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…
A Persona I Could Learn to Love
There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more…
Shaping Future Marketers at Fanshawe with the Northern Digital Marketing Challenge
Need to Know Northern’s fifth annual Digital Marketing Challenge for Fanshawe College marketing students is now underway Guided by Northern experts…
Reimer's Campaign a Net Gain for Social Networks
I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…
AODA and You: First-Hand Answers to Who and Why?
To paraphrase Wilford Brimley, the best reason to ensure your Web site is accessible is simple: “ It’s the right thing to do.” But if you're a…
A Brand New You? Not Necessarily
You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…