From Engagement to Enrollment: Performance Strategies for Higher Ed Institutions
Every post-secondary institution has one objective in common: improving enrollment. But in a social-before-everything world, achieving this goal…
Echidna, a Creator or a Configurator?
Last month, Resolution - another awesome web firm in town - posted a blog titled "Creator or Configurator". Full post here The premise of the post is…
Turning Adobe’s Embedded AI into Real Marketing Performance
Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…
Teaching People that it Should be Hard to Make Life Inaccessible
"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…
Shaping Future Marketers at Fanshawe with the Northern Digital Marketing Challenge
Need to Know Northern’s fifth annual Digital Marketing Challenge for Fanshawe College marketing students is now underway Guided by Northern experts…
Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business
Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
Writing the Foundations of a Drupal/Islandora Partnership - Part One of an Interview with Susan Brown
Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…
VogueWigs, Luxury eCommerce
VogueWigs enhanced its conversion rates and delivered frictionless eCommerce using Northern's custom Magento theme and third-party integrations.
Could Foursquare Be the Next Twitter?
If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…