Messaging Lessons from the Fringes
Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
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Islandora and Drupal: Part Two of an Interview with Mark Leggott
Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…
Teaching Accessibility from the Ground Up
Awareness is the first step. Application and acceptance as the status quo is the ultimate goal. Some major companies in the technology industry are…
Canada Pooch, Surging Seasonal Success
Northern helped Canada Pooch grow its digital media mix consistently better each year.
‘Required’ Reading for Project Success
When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…
How to Prepare for Shopify’s One-Page Checkout Migration
Need to Know On August 13, 2024, Shopify will discontinue its legacy checkout functionalities and introduce a new One-Page Checkout using Checkout…
Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage
Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
Prioritizing One Group Over Another is Bad Accessibility
I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
Shaping Future Marketers at Fanshawe with the Northern Digital Marketing Challenge
Need to Know Northern’s fifth annual Digital Marketing Challenge for Fanshawe College marketing students is now underway Guided by Northern experts…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…