Email Marketing Services
We build automated email workflows designed to connect with your audience at every stage of the buying journey. Using customer history and purchase data, our workflows target pre- and post-purchase needs, including welcome messages and upsells, to boost sales and customer lifetime value.
List Building & Management
Our team builds and manages high-quality email lists, ensuring your subscribers are clean, highly engaged, and compliant with applicable spam laws. We prevent high bounce, spam, and unsubscribe rates, using list management tactics that build trust with your subscribers as well as email providers.
Dynamic eCommerce Content
Leveraging advanced platform integrations, we connect your website’s eCommerce data with your email provider, allowing you to drive more sales by targeting subscribers based on behaviours like purchase history, shopping habits, and cart abandonment.
eCommerce Email Design
Using a combination of technical expertise, testing, and creativity, our team designs emails that drive engagement and look great on any device. Whether your customers are on desktop or mobile, we ensure they receive emails that are functional, beautiful, and effective.
Email Schedule Management
There is no one-size-fits-all in email marketing. We work with your business to plan strategic email campaigns including promotions, recipients, and send times. Our team ensures each email is created and launched on time so you are in front of your subscribers when you need to be.
Testing & Optimization
Our email campaign strategies are tested, monitored, and backed by data. We are constantly optimizing email templates to be more accessible for users and devices, while also conducting A/B tests to gain insights to create even more impactful email campaigns.
At Northern, we are always exploring new strategies to drive results. With years of experience and industry-leading talent, we create targeted, expertly managed email marketing campaigns tailored to drive results for your business.