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BFCM Resources

The Gift of ROI: Holiday Strategies That Work
The Gift of ROI: Holiday Strategies That Work
hand on phone with sms and announcement icons
SMS Marketing: The Rising Star in Omnichannel Experiences
Klaviyo Automation Playbook
Klaviyo eCommerce Marketing Automations Playbook

Featured Case Studies

Canada Pooch Case Study
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success

Northern developed a comprehensive paid media strategy that contributed to an impressive increase in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.

  • 52% Increase In Shopify YoY revenue (November)
  • 4.29x Increase Return On Ad Spend for Google Ads
  • 4.54% Increase in Facebook ads revenue
Chatters email rendering.
A Blow Out Black Friday With Chatters’ Rapid Migration to Klaviyo

Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.

  • Five email automation workflows migrated to Klaviyo.
  • SMS shortcode successfully integrated.
  • Scaled account to full send volume in 2 weeks.
gp bikes email view
GP Bikes Off-Season Gains

Working with Northern, GP Bikes experienced exponential growth in digital revenue. The combination of upgrading to Adobe Commerce, enhancing its online supply of aftermarket parts, improving its digital advertising performance, and enhancing its SEO resulted in continuous and robust growth, including substantial off-season revenue gains.

  • 551% Growth in eCommerce revenue
  • 287% Growth in off-season revenue
  • 1000%+ return on advertising spend
  • Custom fitment system and integration with POS and 15+ vendor product feeds

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